Being a start-up founder is often thought one of the coolest things in business. After all, most of the technology giants that you know – from Google to Facebook and YouTube – were all once start-ups. The idea can be pretty appealing, but the work can be intensive and challenging. You must also acknowledge that […]
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Most worldwide crises blindside most of us. Few individuals foresaw the US stock market crash back in 2008, which resulted in massive job loss and home foreclosures—and in the wake of the recent pandemic, businesses are struggling, leaving many unsure where to turn amid the crisis. These scenarios remind us of how crucial it is
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You may have the impression that your previous marketing campaign has worked. But you cannot definitively say that unless you have analyzed every aspect of the project. This is where post-mortem comes in. A post-mortem may be a morbid word for post-project meetings, but it has been widely used across many different industries. But what’s
Marketing Post-Mortem: Here’s How You Can Make It Work Read More »
When you want to sell something on social media, one of the key aspects to achieve success is being able to effectively reach your potential customers. The problem is that in social networks, there are many people with all kinds of tastes and preferences, and it can be difficult to find that specific group of people
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Companies are spending millions of dollars on brand loyalty. Airlines are offering points every time you buy a plane ticket for them. Frequent flyers get access to their executive lounge while waiting for the plane to arrive. Grocery stores also offer coupons and discounts for frequent shoppers. The same goes for big retail shops like
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A hotel room that used to cost around $500 a night will now charge only $250 or less. It also comes with complimentary breakfast and a coupon for lunch or dinner. They’re throwing in a free cot, too, for your toddler. Before, you’ll have to pay an extra $25 for that cot. There are so
Making Your Hotel Guests Feel Safe Amid the Coronavirus Pandemic Read More »
Everyone who’s into cosmetics is fascinated by the current trend of having their own line or brand. It is now much possible to put up your own brand of cosmetics because suppliers and target consumers are now more accessible than ever. Aside from that, it is an avenue for bigger income flow for you. Statista.com
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Running a landscaping business can go smooth sailing when you have a lot of active clients. Each one can be considered as a regular source of income. Gardens and lawns need maintenance several times a year, and that is cash in your pocket for every project. Multiply that with the number of your customers, and
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Most businesses are scrambling to keep their old customers while targeting millennials. Since the latter is the biggest in numbers, it only makes sense to cater to Generation Y. But if you want greater retail success in the coming years, then don’t take Generation Z consumers for granted. Research shows that Gen Z has a spending power
Getting Back to Business: Attracting Generation Z to Your Retail’s Physical Location Read More »
For many businesses, customer satisfaction is as important a metric as the profit margin and sales growth. After all, a company’s fortunes rise and fall on the mood of its clients: Make them happy, and they will return. Poor service, however, can ruin your brand’s image and deters customers from returning. That said, many businesses
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