Holding an event for a product launch or a digital campaign is a time-tested and effective way to get your message into the public eye. Outdoor marketing events can be physical street fairs, massive music festivals, or any large-scale event that will likely draw in a crowd of interested people who want to learn more about your product or service.
However, holding such an event is not so easy. Many things can go wrong, and without careful planning, these kinds of marketing events can harm your business. The following tips will help you create an event that gets the word out about your company or product while also avoiding any unnecessary bumps along the way.
Choose a location that is visible and accessible
If you want a successful event, it needs to be somewhere that is noticeable and easily attended. Don’t hold an outdoor marketing event in a place that will make people have to search for it or, even worse, save it as a last resort only if they’ve run out of things to do.
Be bold and pick a great location for your outdoor marketing event. It can be a park, an empty lot, or the town square. Just make sure attendees immediately know where it is and how they can get there. Also, you should consider how accessible this location is for people using public transportation and those who will carpool.
Also, since this will be an outdoor event, you have to make sure that there are portable toilets for all the attendees because it wouldn’t be a good idea to ask them all to find somewhere else to use a bathroom when they have to go.
Plan in advance to properly prepare your materials and staff
When it comes to outdoor marketing events, you can never be too prepared. By not having the proper signs and banners ready for your event or expecting that you’ll wing it with your staff, you’re just setting yourself up for failure.
To avoid such a situation, take some time to plan out what materials you need and how they will be distributed. You should also figure out how many people you’ll need to help staff your event and then start hiring them as soon as possible.
Build excitement using social media and word-of-mouth
For many people, attending an outdoor marketing event is a new experience. That means you’ll have to do whatever you can to get them excited about coming out and learning more about your product or service.
Nowadays, there are plenty of easy options for generating such excitement, including sending e-vites through social media outlets like Facebook or setting up a dedicated landing page to promote the event.
Once you’ve got people interested, make sure they know how to find out more about it. You can include a link in your e-vites or on the landing page where users are directed once they click through on an advertisement for your event.
Keep your signage clean and simple
When it comes to outdoor marketing events, large banners are of the utmost importance. These sorts of things are not only designed to make an impact on attendees but are also essential if you want your company or product name to be remembered by new customers.
That being said, the last thing you want is for your banner to become a major source of frustration for your attendees. After all, it won’t be helpful if they can’t read or understand what’s on it.
Your banners should be as big as possible and easy to read from a distance without losing clarity up close. They should also stand out by using bright colors that contrast their background.
Give away freebies related to your event
Large-scale outdoor marketing events are a great place to give away freebies and introduce exclusive items that tie into your company or product. Whether you’re giving away free pens with your company name on them or hats branded with your logo, you’ll have people getting excited about what you have to offer without being too pushy about it.
Don’t forget to make the most of your event by collecting information like emails and phone numbers. While you may not be able to take advantage of it right then, this data will prove helpful later on when you’re trying to drum up excitement for future events or product launches.
Find sponsors for food and drinks
No outdoor marketing event is complete without food and drinks. Unfortunately, it can be quite expensive to provide these things for everyone who attends your event.
However, there are plenty of sponsors out there that are willing to step up and help out in exchange for some publicity. Since these companies are usually well-known brands, they’re also more likely to attract a high number of attendees.
No matter how big or small your marketing event may be, it’s important to plan everything out beforehand. Every event will present its own challenges that you’ll need to overcome, but by following the tips outlined above, you can give your company a truly memorable experience.